Search Engine Optimisation (SEO) Services
Our SEO Services are designed to give you great results without the need for long-term contracts.
The value of good SEO performance for your website is pretty simple: the better your website ranks on search engines like Google, the easier it is for your ideal customer to find you when they’re looking for the types of products or services you offer. It’s the digital equivalent to a good retail location and clear signage for your building.
But, we don’t believe that good SEO support for your business needs to be built around a long-term contract. So while there is definite benefit in ongoing SEO activity, for many businesses, a one-time focus on getting their site structure optimised to work well can be just as valuable.
The four areas our SEO Services cover
Defining your focus with
KEYWORD RESEARCH
Our keyword research approach is designed to identify the most appropriate and valuable keywords for your business to target. We’ll blend relevance to your business, Google search data, competition metrics and conversion rate insights to identify a target keyword priority list for your business.
Site structure through
URL MAPPING
Once we’re clear on the specific keywords that are most relevant for your business to target, we’ll outline an optimal website URL structure to help get your website structure off to an optimal start. It’s the smart way to structure your site, giving you the optimal SEO foundation from which to build your online presence.
Site optimisation via
ON-PAGE SEO
We can help to optimise web pages for new or existing sites, restructuring content, writing more effective headlines and page descriptions, tagging images and videos correctly, all to help search engines find your content more easily.
Increased authority from
OFF-PAGE SEO
Everyone likes a good referral and the digital world is no different. We’ll help you build the reputation of your site through a smart back-linking program, highlighting to search engines the quality content your site provides.
Are SEO Services worth the effort?
The three methods outlined all contribute to helping your business rank on Google and other search engines, but you might ask, why make the effort? The short answer is to attract business. Google search is the modern-day Yellow Pages, and like it or not, just like the book, if you’re not found in Google, you’re often not found at all.
SEO specialists will tell you that the key benefit is that it’s free, but it’s not. SEO if nothing else costs a lot of time and effort, but typically also requires changes to websites and consulting advice which costs money.
There is no doubt that having a good SEO ranking for keywords that are valuable to your industry can drive business growth, but as with all forms of marketing, it’s just as important to understand what the overall return on investment looks like for your business.
We can investigate your existing website and give you honest advice on how much potential there is for SEO related improvement. In addition, we can outline the type of SEO work you might want to consider along with an understanding of the ROI it might provide.
Want to know if SEO Services could help
improve your website results?
Reach out to us and we’ll provide a free audit of your current site, highlighting areas for improvement.