Traditional forms of advertising are far from dead.
Traditional forms of advertising, like TV, radio, billboards and even the humble brochure, have come in for a rough time of late. The argument usually suggests that digital advertising is taking over, as it supposedly delivers far better results and you can track your results more accurately and easily. While the latter is certainly true – digital advertising does provide an excellent ability to track leads and sales back to specific advertising activity – it's a big stretch to suggest that traditional forms of advertising can't deliver great bottom-line results. Both digital and traditional advertising can drive you greater sales.
When thinking about the supposed death of traditional advertising, we're reminded of Mark Twain's famous quip "The reports of my death have been greatly exaggerated."
The truth is that many media options like TV, radio and billboards are seeing increased engagement in New Zealand. So, while the audiences are still lining up to watch and listen (and there are still loads of queues on Auckland's roads), these old-school forms of advertising will still have a strong presence.
The measure of any advertising, traditional or digital, should be sales. And we've seen (and created) plenty of traditional campaigns that have delivered plenty of sales. With all advertising, the key is to be clear about who want to talk to and what you want to say. From there your product or service will thrive or fail based on how well you live up to your promise.
If you're looking to create an advertising campaign for your SME business, there are a lot of options to choose from. If you'd like some support in finding the solution that will best suit your needs, we're always happy to chat.
We've created successful traditional advertising campaigns (as in campaigns that grow sales) across the following media:
- Press (Newspapers)
- Billboards / AdShels
- Trade Shows
- Brochures / Flyers
- Direct Mail
Talk to us about getting the right advertising campaign to meet your business goals