Strategic positioning is born from the truth of your business

 

Most business owners think success comes from having a great product or service.

Not so.

Positioning is about connecting the truth of who you are at your best with the audience that most values it.

The battle is really won in the hearts and minds of customers. What they think and feel about your brand determines everything. So how do you influence what people think and feel? You find the unique truth that captures who your business is when it’s at its best.

That truth will be less about what you make or do, and more about why you do it. Then you state that truth. And then you do everything you can to live up to it. For many brands, that means stating a truth that has an element of “stretch” in it. Something you know you can live up to, but may not be sure you can live up to all the time.

A bold truth calls for you to be amazing. It’s inspiring and enlivening. It gives customers and employees a reason to believe in what you do. Most of all, it gives them a reason to choose you instead of your competitors. 

Positioning is about connecting the truth of who you are at your best with the audience that most values it.

We work hard on creating brand positions that are unique, believable and relevant to your ideal customers. Once that work’s done, we'll develop your key messaging to bring your business position to life in the minds of your ideal customers.

 

Find out how we can create a unique and valuable position for your business?

 
 

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