A website that really sells what you do
I.E. Retail are a specialist retail industry consultancy business. There practically nothing about retail that they don’t know and, as a result, they’re highly sought after by some of the best retail businesses in the world.
Their website on the other hand was leaving a bit to be desired. It was old, and looking outdated. Worse still, updating it was difficult for the I.E. Retail team and required support from web developers which was both time consuming and expensive.
SME Marketing were engaged to develop a new website for the business. Specifically, to build a more modern looking site, that would work equally well whether viewed on a phone, tablet or computer. Most important, the site needed to explain the I.E. Retail offer clearly, and be easy for their internal team to update as required.
This all sounded pretty straight forward, but it’s fair to say the team at I.E. Retail were nervous. It seems they’d been through a difficult process in getting their previous site developed, and were understandably weary about our process which it seemed sounded too good to be true.
Luckily, they let us crack on, and within 6 weeks, the new site was live, with only a single meeting with the client upfront to clarify the exact site requirements, followed by a final meeting to confirm a few small changes to be made before launch. The process couldn’t have been simply, just how they’d hoped it would be.
Some pages from the new site:
The new site provided everything that the I.E. Retail team had hoped for and more. We were able to develop the site and produce all the relevant content in a short time frame (6 weeks from start to finish) and ensure a great outcome for the business.
Best of all, I.E. Retail’s valued clients have provided great feedback on the new site, commenting on how great it looks and how much easier it is to find what they’re looking for. Most importantly, it’s become a valuable tool in helping to win new business, giving the team somewhere to drive new business leads and helping to convert them into new customers.
“SME Marketing has been a revelation. They spec’d, designed and built our online offer in the most painless, customer focused way possible, and it would be an understatement to say that our expectations have been surpassed in service, time, value and simplicity. The entire project was very professionally managed, we had zero snags, and his communication style made the engagement a great value for money exercise. Simply put we’re hooked - it’s a very easy decision for the next project of this nature.”
Jean Du Rand