Storytelling is where your positioning comes to life.
Arianna Huffington said it best: “People think in stories, not statistics.”
So if you want to win people’s hearts and open their wallets, you need great stories to tell.
Storytelling is where your positioning comes to life. Consider this marvellous piece from eyewear brand Warby Parker:
Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?
What do you think Warby Parker’s positioning is? Does it surprise you to know it’s something like “designer eyewear at a revolutionary price”? Probably not!
Find out how we can bring your business story to life