A business story to position you as unique from your competitors
Business messaging that sets you apart
“People think in stories, not statistics, and marketers need to be master storytellers”
– Arianna Huffington
Once your business has a sound strategy in place, you’ll want to create a message that resonates with your customer audience. Creating strong business messaging ensures that your business tells its story consistently across a range of media platforms or across a range of varied staff.
This is more than just telling your customers that you’re the lowest price, or best quality in your industry. For most businesses, selling features and benefits is stock standard practice. But your message needs to connect with your customers. You want them to take the next step in engaging with you, and that means explaining why your business offers what they’re looking for. More than just features and benefits, this is about a customer engaging with you because they feel you and your business provide the right solution to their problem.
We can help tell your business story
Creating your ideal business story can be difficult. An external perspective provides an opportunity to create a message that reflects the truth of the business in a way that engages most strongly with your audience.
Most importantly, we can tell your story across your business including:
- Website copywriting
- Business presentations
- Brochures / catalogues
- Sales messaging
- Internal communications
But your brand story isn’t just limited to text. We can also help you with:
- Brand identity and logos
- Imagery / photography
- Icons and graphics
Let us help you create a story for your SME that connects to your customers.