Real business growth starts with a sound marketing strategy
Most businesses start with the owner having a moment of divine madness.
You know what we mean. That day you decided to quit your day job, take the plunge, and launch your bold new idea. Go you!
Marketing strategy is what connects your bold new idea with its market.
It’s where potential customers are identified, not just in simple demographic terms, but in real detail. An audience you know so well that defining what matters to them is easy for you. From there, positioning, where identifying what differentiates you from the competition is teased out and, a vision is created of the business at its absolute best.
Strategy aligns who you are with the actions you’ll take to drive sales and profits. It makes sure that when you act, what people see is consistent with who they know you to be.
Not every business needs a marketing strategy. But any with ambitions for real growth must have one.
It’s the foundation for all that follows.
Want to know more about our approach?
Specifically designed to help SME's grow and succeed